Many manufacturers and wholesalers already have a website. Some built their own site on WooCommerce, while others use a ready-made e-commerce platform such as Ticimax, Ideasoft, or T-Soft. These sites work well for selling to individual consumers. But when dealers and corporate customers want to place orders, things change: prices are different, payment terms are different, and order quantities are different. The good news is that you don't need to shut down your current site or rebuild it from scratch. You can add a B2B portal alongside your site.
Why Isn't Your Retail Site Enough for Dealers?
A retail-focused e-commerce site is designed to show everyone the same price and take instant card payments. Dealer relationships, however, run on different rules.
| Topic | Retail site | B2B portal |
|---|---|---|
| Pricing | The same list price for everyone | Dealer- or customer group-specific prices and discounts |
| Payment | Upfront, by card | On payment terms, with a current account and credit limit |
| Ordering | Products added to the cart one by one | Bulk orders, Excel uploads, reorders |
| Access | Open to everyone | Open only to approved users |
| Documents | Order summary | Quotes, order PDFs, e-Invoice and e-Dispatch note |
Trying to solve these differences on a retail site with plugins or code patches usually results in a complex and fragile setup. We explained in more detail what a dealer portal is and what it covers in our article what is a dealer portal.
How Does Adding a Portal Alongside Your Site Work?
The soundest approach is to leave your current site as it is for individual customers and open a separate B2B portal for your dealers. A "Dealer Login" link is added to your site's menu; dealers use this link to go to the portal and sign in with their own username.
The key to this setup is that both sides use the same data. If products, stock, and orders are managed by hand in two separate places, inconsistencies start quickly. That's why the portal connects to both your ERP system and your existing e-commerce platform:
- ERP connection: Stock, prices, and orders are synced with the ERP in real time and in both directions.
- E-commerce platform connection: Multistok integrates with WooCommerce, Ticimax, Ideasoft, and T-Soft, so product information and stock stay consistent across both channels.
- Marketplaces: If you also sell on Trendyol, Hepsiburada, Amazon, and N11, these channels can be fed from the same source too.
In the end, your retail customers keep shopping on the site they're used to, while your dealers order through the portal where they see their own prices and current account. Behind the scenes, there's a single stock and order flow. You don't have to prepare product photos, descriptions, and technical details twice, and if you don't want dealers to see a product, you can hide it in the portal with the product hiding feature. You can find the list of supported systems on our integrations page.
Which Infrastructure Should You Choose?
Depending on your needs, the portal can run in one of two ways:
- On Multistok's infrastructure: Ideal for companies that want to get started quickly. Setup is usually completed in 3–5 business days.
- On your own hosting or a dedicated server: Ideal for companies that want their own domain, a custom design that matches their site, and full control over their data. Setup takes about 2–3 weeks.
With either option, you work on infrastructure that complies with the Turkish Personal Data Protection Law (KVKK) and meets ISO 27001 standards. Dealer data security should never be overlooked, especially when it comes to current account and payment information.
When choosing, think about where you'll be in a few years as well as what you need today. If you have plans such as selling in other languages, multiple currencies, or international dealers, discussing them from the start reduces the need to switch infrastructure later. Your package choice also depends on these plans; for example, the number of languages, virtual POS accounts, and price types increases from package to package.
How Does Setup Work?
Adding a portal next to an existing site is easier than building a system from scratch, because your product and customer information already lives somewhere.
- Discovery and analysis: We review your current site, the e-commerce platform you use, your ERP, and your dealer structure.
- Integration and configuration: ERP and e-commerce connections are set up; price lists, catalog, customer groups, and user roles are defined.
- Dealer onboarding: Login details are sent to your dealers, and the first orders are placed together during training in Turkish.
Throughout this process, your current site stays live. Your retail customers experience no downtime; only your dealers notice the change. Many companies prefer to start with a few dealers, gather feedback, and then open the portal to their entire dealer network. This approach helps you catch small errors in price lists or product mappings early on.
Checklist Before You Start
- Do the product codes on your current site match the codes in your ERP?
- Have you decided which products to show dealers and which to hide?
- Are your price lists by customer group ready?
- Have you decided whether the portal will run on Multistok's infrastructure or on your own server?
Conclusion
Adding a separate B2B portal for your dealers while your existing website keeps serving individual customers lets you manage both channels without mixing them up, and gives your dealers the pricing, payment terms, and ordering convenience they need. If you'd like to see how the connection to your site's platform would work, you can request a Multistok demo.
